Why are Promotional Products Important
You may wonder, with everything going on, why it is important to keep up your promotional item programs. Here is a short list to help you along. We have also included a number of resources for further reading, and some suggested products as well.
Brand Awareness - No matter what is going on in the world, the brand of your company cannot be sacrificed. Your competitors are not stopping, you can’t either. This Mass News article outlines some effective considerations.
Sales - Yes, likely the first reason you want to promote your brand with products that catch the eye. For a good look at how branding can translate into sales, please read this article from Neil Patel.
Consistent Messaging - As this article in IndiaWest proclaims, having your name in front of people consistently is far more effective than social media posts, radio, or even TV ads that are all ‘here now and gone tomorrow’. Selecting unique products to brand, and provide prospects, customers and the general public, are perfect to obtain an ongoing presence in your targets’ minds.
Customer Retention - A “Thank You for your Business” or “Happy Corporate Anniversary” gift, is never unappreciated. We can’t go out and visit clients to thank them or celebrate the events that matter to them YET, but the right gift idea, branded and sent with a personal note can do as well, or better than a visit. For a few Ideas we have a collection here for you to consider. Keeping your customers coming back starts the minute they say ‘yes’ to the first sale.
Corporate Citizenship - Help your fellow man - It sounds naive, but more than ever, it is required. There are great examples of companies helping people, and institutions all over the world. Barstool Sports T-Shirt business drive, and Toronto Wildlife Centre selling custom Ts for animals are excellent examples. We have a select line of apparel at significantly reduced pricing for you to help save the world - literally.
If you have an idea you want to explore for your Marketing, Sales or Philanthropic programs, please feel free to call us at (905) 361-2925 or email us at [email protected].